Staffing Expansion Strategies: Leveraging Secondary Markets

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An analysis of secondary markets to inform staffing expansion strategies. Shape your growth with informed insights.

Focusing on where to grow, which regions support long-term scale, and how market economics vary by location. This report provides compensation benchmarks, cost of living analysis, and clear insights into the size, maturity, and growth of key secondary staffing markets across the US.

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Leveraging Secondary Markets To Expand Your Staffing Firm

What's inside:

  • Compensation benchmarks across key staffing roles, from Associate Consultant through Director

  • Cost of living comparisons showing where staffing salaries go furthest

  • Market size and staffing population data across major secondary US regions

  • Growth trends highlighting which staffing markets are expanding heading into 2026

  • Regional insights to support informed staffing expansion strategies beyond traditional hubs

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Strategic Insights For Your Expansion

Expanding into suitable regions can determine your firm’s success, and tapping into emerging regions will be crucial to expansion plans.

Up-and-coming areas may offer a sounder investment rather than opening up shop in the traditional staffing hubs of New York or San Francisco. Lower commercial real estate costs, a steady supply of new businesses opening, and a budding population of staffing professionals make for a healthy start when expanding your business. Our report shares base salary data for associate consultants through director-level professionals pulled from our database of 10,000 professionals. We assess the cost-of-living index against base salaries to understand which regions will be more financially rewarding for candidates, which should, in turn, make talent attraction that bit easier for staffing firms in the region.

Method

Research

This report draws on a combination of Tempting Talent’s proprietary dataset of over 10,000 staffing professionals and publicly available market data. Compensation benchmarks were compiled using base salary information across multiple seniority levels, from Associate Consultant through Director. Cost of living analysis was applied using widely referenced cost of living and rent indices to assess real earning potential by location. Regional insights were developed by reviewing staffing population size, year on year growth trends, and market maturity across established and emerging US staffing hubs.